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E-Mail Newsletters - A Guide
Newsletters have always been looked upon as great marketing tools, addressing the needs of not just the businesses in question, but also those of many customers. Newsletters can also work rather effectively in building an ongoing and fruitful relationship with clients. Now, with the Internet making its presence felt in just about every household from Dublin to Galway, newsletters of yore have given way to the more contemporary e-mail newsletters.
Numbers Talk:
Close to 50% of all online marketers say the cost their e-newsletters incur are routinely justified; whereas fewer than 10% feel that their costs are not justified. More than 60% of businesses in the that participated in a 2008 survey said they had thought of keeping email newsletters as a component of their overall marketing strategies (and in the three years that have passed, many of these plans have borne fruit). ConAgra, the packaged food conglomerate, for instance, stated that their e-mail newsletter subscribers generated more than 30% in their overall product sales.
The Benefits on an E-Mail Newsletter:
Successfully implementing an email newsletter system comes with many benefits. For starters, since you are using the internet as a medium to deliver your newsletter, the delivery process is simplified. There are other benefits as well and the more important ones include:
· The Cost Factor: In comparison to traditional newsletters, email newsletters do not involve aspects like printing, mailing, and even designing (the last aspect has been taken care of by email templates). As a result, your overhead costs are minimized considerably.
· Providing the Extras: You don’t have to view your newsletter as just a marketing tool (although that is its core purpose). By providing your customers with extra information through relevant and up-to-date articles, tutorials, and the likes, you can work in building a relationship with your customers that is built on trust.
· Analytics: With a good email newsletter system, you can easily analyse the reader traffic to see who is opening the letters and who are not thus working towards continuous improvement of the content. Through the data you receive from analytics, you can get a fair idea about what products and services people are interested in, and also which customers are more likely to make purchases.
Choosing a Good E-Mail Newsletter System:
Since there no lack of email newsletter systems to choose from, we’ve done all of the research so you don’t have to. A good email newsletter system is easily managed post set-up. In addition, our system gives us an array of great options to choose from when we’re looking for a new newsletter template or email template. Since these templates do away with much of the designing process, they save not just money, but time as well. Importantly we also offer ‘newsletter how to training’ with each system we setup.
Training is Free:
Yes, all the training that you will require to get this email newsletter system working for you comes completely free. This means that you will not have to turn to anyone for help at any point in time because you will know exactly what to do on your own. And the best part is that the entire training is laid out in a concise, simple, and easy to understand manner.
If you’re still wondering if email newsletters can help your business, take it from our experience with clients that they can. A great number of businesses, both big and small, are using this medium to great effect, and there is no reason why you cannot do the same.
Newsletters have always been looked upon as great marketing tools, addressing the needs of not just the businesses in question, but also those of many customers. Newsletters can also work rather effectively in building an ongoing and fruitful relationship with clients. Now, with the Internet making its presence felt in just about every household from Dublin to Galway, newsletters of yore have given way to the more contemporary e-mail newsletters.
Numbers Talk:
Close to 50% of all online marketers say the cost their e-newsletters incur are routinely justified; whereas fewer than 10% feel that their costs are not justified. More than 60% of businesses in the that participated in a 2008 survey said they had thought of keeping email newsletters as a component of their overall marketing strategies (and in the three years that have passed, many of these plans have borne fruit). ConAgra, the packaged food conglomerate, for instance, stated that their e-mail newsletter subscribers generated more than 30% in their overall product sales.
The Benefits on an E-Mail Newsletter:
Successfully implementing an email newsletter system comes with many benefits. For starters, since you are using the internet as a medium to deliver your newsletter, the delivery process is simplified. There are other benefits as well and the more important ones include:
· The Cost Factor: In comparison to traditional newsletters, email newsletters do not involve aspects like printing, mailing, and even designing (the last aspect has been taken care of by email templates). As a result, your overhead costs are minimized considerably.
· Providing the Extras: You don’t have to view your newsletter as just a marketing tool (although that is its core purpose). By providing your customers with extra information through relevant and up-to-date articles, tutorials, and the likes, you can work in building a relationship with your customers that is built on trust.
· Analytics: With a good email newsletter system, you can easily analyse the reader traffic to see who is opening the letters and who are not thus working towards continuous improvement of the content. Through the data you receive from analytics, you can get a fair idea about what products and services people are interested in, and also which customers are more likely to make purchases.
Choosing a Good E-Mail Newsletter System:
Since there no lack of email newsletter systems to choose from, we’ve done all of the research so you don’t have to. A good email newsletter system is easily managed post set-up. In addition, our system gives us an array of great options to choose from when we’re looking for a new newsletter template or email template. Since these templates do away with much of the designing process, they save not just money, but time as well. Importantly we also offer ‘newsletter how to training’ with each system we setup.
Training is Free:
Yes, all the training that you will require to get this email newsletter system working for you comes completely free. This means that you will not have to turn to anyone for help at any point in time because you will know exactly what to do on your own. And the best part is that the entire training is laid out in a concise, simple, and easy to understand manner.
If you’re still wondering if email newsletters can help your business, take it from our experience with clients that they can. A great number of businesses, both big and small, are using this medium to great effect, and there is no reason why you cannot do the same.